Bored Ape Yacht Club creates a cryptocurrency to fund games, events, and merch
The ApeCoin logo. | Image: ApeCoin DAO Yuga Labs took its next step toward trying to build a broader media empire around the Bored Ape Yacht Club non-fungible token (NFT) series today with the announcement of a cryptocurrency called ApeCoin that will be the “primary token for all new products and services” from the company. That includes a newly announced play-to-earn blockchain game that the company plans to release later this year in partnership with the developer nWay. ApeCoin’s initial use will be as in-game currency, but it’s being pitched as something that can be used beyond the confines of Yuga Labs’ titles. Starting tomorrow, it’ll be supported in Benji Bananas, a game from Animoca Brands, which also owns nWay. And the hope seems to be that it could be adopted in even... Continue reading…
Yuga Labs took its next step toward trying to build a broader media empire around the Bored Ape Yacht Club non-fungible token (NFT) series today with the announcement of a cryptocurrency called ApeCoin that will be the “primary token for all new products and services” from the company. That includes a newly announced play-to-earn blockchain game that the company plans to release later this year in partnership with the developer nWay.
ApeCoin’s initial use will be as in-game currency, but it’s being pitched as something that can be used beyond the confines of Yuga Labs’ titles. Starting tomorrow, it’ll be supported in Benji Bananas, a game from Animoca Brands, which also owns nWay. And the hope seems to be that it could be adopted in even...
