Instagram to improve its ranking system to better highlight original content
Instagram head Adam Mosseri announced today that the company is going to tweak its ranking algorithm to highlight original content more on its platform. Following the announcement, a spokesperson for the social media giant told TechCrunch in an email that Instagram is making changes to its ranking algorithm to prioritize the distribution of original content, […]
Instagram head Adam Mosseri announced today that the company is going to tweak its ranking algorithm to highlight original content more on its platform. Following the announcement, a spokesperson for the social media giant told TechCrunch in an email that Instagram is making changes to its ranking algorithm to prioritize the distribution of original content, rather than reposted content, in places like the Reels tab and feed.
“This is specifically focused on the idea of originality,” Mosseri said in a video shared on his social media channels on Wednesday. “If you create something from scratch, you should get more credit than if you are resharing something that you found from someone else. We’re going to do more to try and value original content more, particularly compared to reposted content.”
