Yeezy Gap and Balenciaga made a mobile game to promote a new clothing line
The collision of gaming and fashion continues to manifest in unexpected ways: the latest example is a web game to promote a collaboration between Gap, Balenciaga, and Ye. The game, which launched at the same time as the in-store Yeezy Gap Balenciaga collection and its very expensive T-shirts, is a fairly straightforward mobile title with a high-fashion aesthetic. (You can play it in a browser right here, though it only works on mobile.) You start by creating an avatar, which involves selecting a gender, skin tone, and — obviously — picking from one of several vaguely post-apocalyptic-style outfits. From there, the game itself is basic if a little odd; your avatar soars through the sky, and you have to move your phone from side to side to... Continue reading…
The collision of gaming and fashion continues to manifest in unexpected ways: the latest example is a web game to promote a collaboration between Gap, Balenciaga, and Ye.
The game, which launched at the same time as the in-store Yeezy Gap Balenciaga collection and its very expensive T-shirts, is a fairly straightforward mobile title with a high-fashion aesthetic. (You can play it in a browser right here, though it only works on mobile.) You start by creating an avatar, which involves selecting a gender, skin tone, and — obviously — picking from one of several vaguely post-apocalyptic-style outfits. From there, the game itself is basic if a little odd; your avatar soars through the sky, and you have to move your phone from side to side to...
